Keilhauer and Division Twelve launch a 12,000 sqft. North American showroom at The Merchandise Mart for NeoCon

Chicago, IL – June 2026 – Keilhauer, a leader in contract furniture, brings its refined, human-centered product offering to Chicago as it opens the doors to a new, expanded showroom at The Merchandise Mart (The MART) during NeoCon 2026. More than a relocation, the new 12,655 sq. ft. space is a reimagining of how furniture, storytelling, and experience come together, all designed to reflect Keilhauer’s commitment to beauty, comfort, craft and sustainability.

“NeoCon has always been an important moment for us, but this year represents something bigger,” says CEO Mike Keilhauer.

“This new showroom brings together Keilhauer and sister brand Division Twelve and allows us to fully express who we are today and where we’re going. It’s a space designed not just to showcase products, but to create meaningful experiences. Design is an inherently solution-driven process and a catalyst for positive change. This showroom is a reflection of that vision.”

Keilhauer and Division Twelve. One Destination for Contract Furniture, Two Expressions

Located on the 3rd floor of THE MART, Keilhauer and Division Twelve’s new connected showroom places them at the center of one of the most important design hubs in the world. As a destination for the community, THE MART is where decisions are made and solutions are sourced across workplace, healthcare, education, hospitality, and government projects.

“Keilhauer brings the legacy. Division Twelve brings the whimsy. Together, we’re creating a more complete specifier experience,” adds Mike Keilhauer.

Designed with flexibility in mind, the showroom showcases a series of curated settings that demonstrate how Keilhauer products perform in real environments and supports collaboration, focus, and evolving workstyles.

Conceived as a layered journey rather than a static display, the showroom is designed to support both everyday engagement and the evolving energy of NeoCon. The iconic Art Deco style of the building shows through in its soaring ceiling heights, concrete floors, and warm, wood-wrapped columns. The retail windows offer display areas to get creative with new product offerings, and a design center allows the exploration of a recently expanded materials and finishes collection. At the heart of the showroom are large-scale screens for brand storytelling. There is a full kitchen to support entertaining and industry events, and the space is set up for co-working and acts as a hub for US brand representatives.

Distinct zones and vignettes reveal how Keilhauer’s collections perform across real-world applications, from workplace and hospitality to learning and care. The integrated material libraries, sustainability storytelling and hospitality-driven moments invite deeper exploration. Within the space, there are intentional areas to learn, relax, reflect and envision, which creates a rhythm that mirrors how people move through environments today. The adjacent Division Twelve showroom introduces a complementary energy which is more expressive, graphic and focused on the creative potential of bent metal. It establishes a dynamic dialogue between the two brands while maintaining a cohesive, elevated point of view.

Adjoining the Keilhauer showroom and intentionally distinct, the Division Twelve space reveals the full range of its vibrant collection. The brand has never before been able to showcase its flexibility across different commercial environments. Bold color takes the lead, paired with a material and application story that moves seamlessly from workplace to hospitality to outdoor settings. The showroom is layered and immersive, with zones that echo the office, a café and a biophilic tree-filled landscape, each designed to demonstrate how the collection adapts, performs and endures across applications.

At its core, Keilhauer is the foundation of the space, a parent brand built on 45 years of craftsmanship, integrity, and trust. It’s a legacy that designers and dealers rely on, project after project. It understands the importance of quick lead times, and it has invested in creating a space that supports specifiers at every stage. As a brand, it’s not just here for a moment of inspiration but for the full lifecycle of projects in the industry. This is more than a showroom; it’s a long-term partner designed to evolve with the industry and built to last.

Notes for Editors
All photography and release information can be found here.

Interviews and media requests can be directed to michelle@studioma.ca or 416-550-4047

Showroom Address:
Showroom 399 at THE MART
Third Floor

Hours for NeoCon:
Sunday, June 7th: 12pm -4pm
Monday, June 8th: 9am-5pm
Tuesday, June 9th: 9am-5pm
Wednesday, June 10th: 9am-3pm

For over 40 years, Keilhauer has redefined the modern workplace with thoughtfully designed furniture that balances beauty, comfort and sustainability. People are at the heart of everything we do—every piece we create serves to transform workplaces into environments where individuals can connect, engage and thrive. Sustainability drives every step of our process, from materials sourcing to manufacturing to recycling and end-of-life practices. We’re more than just a contract furniture manufacturer; we’re design activists.

www.keilhauer.com.

At Division Twelve, we make things that make people happy. Our bent metal furniture is crafted to stand the test of time—and look good doing it. Bent with care right here in North America, every piece is a blend of durable materials, minimalist design, and meticulous craftsmanship, all while being completely carbon neutral. And with endless colors and styles, our furniture is designed to fit in anywhere, from museum cafés to corporate offices. Because there’s nothing we love more than creating pieces that reflect your vision. It’s furniture that creates a moment of joy.

www.division12.com