Keilhauer Appoints MiConcepts as New York Representative

NEW YORK, NY — Keilhauer is pleased to announce that MiConcepts, led by partners Michelle Carlson and Jessica Hicks, has been appointed as the contract furniture manufacturer’s new representative for the New York market, marking an exciting new chapter for the brand in the region.

The appointment comes as industry veterans Alan Primason and Carol Symchik prepare for retirement after decades of service to the New York design community. To ensure a seamless transition for clients, dealers, and design partners, MiConcepts is now representing Keilhauer alongside Primason Symchik through a transition period, assuming full representation responsibilities on January 1, 2027.

For Keilhauer, the transition represents both a celebration of a longstanding partnership and the beginning of a new chapter. MiConcepts was selected for its deep relationships within the architecture and design community, its reputation for exceptional service, and its values-driven approach that closely aligns with Keilhauer’s commitment to design excellence, sustainability, and customer experience.

“Finding the right partner to carry our brand forward in New York was incredibly important,” said Meghan Sherwin, President of Keilhauer. “Michelle and Jessica have built MiConcepts on a foundation of design excellence and expertise, with a genuine commitment to their clients. Their approach mirrors the values that have guided Keilhauer for more than 40 years, making them a natural fit for our next chapter in this important market.”

Throughout the transition period, MiConcepts and Primason Symchik will work closely together to ensure continuity of service and support for the New York design community.

“Together we have curated the MiConcepts portfolio that exists today,” said Carlson and Hicks. “Aligned in the guiding principles to always be client-centric, resourceful to the community we work with, and complementary in our product portfolio to ensure continuity in the services we provide and the ultimate experience when working with us. We love what we do.”

Keilhauer extends its sincere gratitude to Alan Primason and Carol Symchik for their decades of partnership, leadership, and dedication. They have been true partners in building Keilhauer’s presence in one of North America’s most influential design markets, and their legacy will continue through the relationships and community they have established.

Keilhauer is proud to welcome MiConcepts and looks forward to working together to support the evolving needs of architects, designers, dealers, and clients throughout New York and New Jersey.

Founded in 1981, Keilhauer is a privately owned, design-forward contract furniture manufacturer with a mission to craft quality products that serve people and the planet. We believe good design does more than just look great, it has the power to change our daily lives for the better. Every piece we produce is crafted to the highest environmental standards and intended to transform workplaces into environments where individuals can connect, engage and thrive. The company is headquartered in Toronto, Ontario. For more information, please visit keilhauer.com.

Founded in January 2014, MiConcepts is a women-owned manufacturer’s representative group serving the New York and New Jersey design community with premium brands and individualized service. The firm works closely with its manufacturing partners to deliver a high level of expertise to architects, designers, and dealers throughout the region.

Before founding MiConcepts, Michelle Carlson spent much of her career as was a leading architect and designer representative in New York City. Her experience with Vitra, Herman Miller, and Moroso provided the knowledge and expertise that led her to establish MiConcepts in 2014.

Jessica Hicks joined MiConcepts in 2017 after extensive experience in the contract furniture industry serving the architect, design, and dealer community. Prior to joining the firm she served as President of Vitra North America, building extensive leadership experience and a strong customer-focused business perspective.

Together, Carlson and Hicks have built MiConcepts on a foundation of client-centric service, resourcefulness, and carefully curated partnerships, ensuring an exceptional experience for every client relationship.